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Quickly Create a Profitable Brand Message that’s in Complete Alignment with Your Business

In this course you'll learn exactly how to tell and sell your story with purpose, clarity, and connection—and stop worrying about and paying for trendy marketing tactics!
ENROLL NOW

I teach entrepreneurs how to craft their most unique selling proposition statement, catapulting their brand and marketing messaging into a category of it’s own—resulting in marketing that feels in alignment with themselves while attracting the most ideal audience.

Learn my tried and true, step-by-step process for building a clear, cohesive, and timeless brand story without spending thousands of dollars. You can't design a logo, write your website copy, or create a marketing strategy until you know every intimate detail about what makes your business exactly that: YOUR business.
This easy, six-part digital course was created with you in mind:
✓ The scrappy solo-preneur who is not at all interested in wasting time tinkering with techy advertising hacks or investing thousands into an agency.
✓ The small business owner who’s marketing hasn’t been working and they’re not sure why.
✓ The mom-preneur whose ALWAYS wearing two hats, and needs a shortcut for how to profitize her “other” baby.
LEARN MORE
At Inspired Studio, I've been designing professional, custom logos for nearly 20 years, and now you can have access to exactly what happens behind the scenes. Learn how I am able to intuitively tap into my clients’ originality and differentiation... because it's NOT my design skills, and it’s NOT my creativity bringing their brand to life. It IS their story that is awakened in the process. 

These six modules will guide you through building a strong and timeless brand message:

 

Lesson One: Uncover Your Why
Dig deep into the passion behind why you started your business. In this lesson, you will work through exercises to clearly communicate your personal mission statement.

Lesson Two: Nail Your Niche 
In this module, you will learn how to streamline your marketing efforts so that your business goes deep, not wide.

Lesson Three: Ideal Audience Introduction
Who is your ideal client and what problem do you solve for them? I'll help you identify your ideal customer.

Lesson Four: Engage Emotions
People buy from people. Learn how to tap into every aspect of your customer's emotions.

Lesson Five: Master Your Messaging
How can you humanize your brand's messaging while selling to your audience? You will learn how to write the words that will connect with your audience.

Lesson Six: Examples
I will walk you through real examples from years of experience as a brand designer.

I WANT TO UNDERSTAND *MY* BRAND

Creating a brand strategy that works for your business is not a job reserved for expensive experts and agencies—it is reserved for you.

Your brand should be an intentional combination of your passion, your authenticity, and most importantly, your truth.

Stop letting everyone else tell your story for you. 

You’re a maker, a creator,specialist, and although you probably hate to admit it, a perfectionist. (No judgement here! I can be one, too!)

You’ve spent the better part of your career focusing all of your attention on the things you’re good at, the talent that you built your business on. And somewhere along the way, investing your time to market your business got pushed to the back-burner.

Your business already has a ‘brand’—whether you’ve intentionally created it or not. 

A brand is not a logo, a website, your social media presence, or signage… it’s all of it, and then some! But mostly, it is the overall impression your business makes on consumers which allows them to know what to expect, distinguishing you from your competition. It is how you make them feel, if and how they feel connected to your business, how they speak about your business, and how loyal they become.

Most entrepreneurs don’t spend a lot of time planning out their brand story, they get caught up on the things they can see like the logo, collateral and web design. 

But, if you put a little bit of time and effort into intentionally crafting your brand and properly organizing it for your ideal audience, you’ll quickly reap the rewards of more time, clearer messaging, and stronger connections. Building your brand's story helps you convey your company’s quality, credibility, value, and experience... quickly.

Great branding has always been one of the keys to entrepreneurial success—even personal brands—but today it’s more important than ever. 

THEREFORE

Your business’ messaging NEEDS cohesion throughout every area—visually, verbally, aesthetically, and emotionally—both externally and internally.

Have you ever wondered how your competition always seems to send out the right message at the right time, swiping your customers out from under your feet?

Have you ever wondered how they confidently boast their business, unapologetically?

You’re noticing them because you wish you were doing it, too. Wondering what they have that you don’t.

 

Their confidence comes from having clarity.

And clarity comes from competency. I don’t mean competency in your craft, you obviously have that, I mean competency in you. Knowing you, knowing the why behind your passion, knowing not what you sell but the results you create.

Competency creates clarity
Clarity creates confidence
Confidence attracts customers.

 

Even with the best of intentions, most solo-preneurs end up abandoning the process of creating an intentional brand, allowing competitors to swoop in while they remain side-lined.

 

 You get busy working IN the business instead of ON the business.

You have been victim to high-budget advertising agency fees.

You get sidetracked running operations and managing a team.

You finding yourself falling back into the rhythm of their skill or trade.

You know you lack a cohesive brand presence, but you're not sure how to fix it.

 

Here’s how this is irreversibly crippling

As a busy entrepreneur with customers to serve and services to fulfill, you cannot afford to veer off course. The moment you let your guard down while your brand story is written by someone else, is the moment you’ve lost control, making it that much more difficult (and expensive) to change perceptions.

I’M READY TO FIX IT

 

Intentionally building a clear, cohesive and timeless brand message for your business is something you need to get right the first time.

...and luckily for you, there are very few small businesses out there doing this right.

✘ They’ve gotten caught up in the operations, working day-by-day, not taking a step back to see if their brand's message is still relevant.

✘ They skip right to the fun stuff, the logo, the signs, the printed materials and website design. Without knowing what the real purpose is behind their efforts, they take shots in the dark and blow their marketing budgets before they see the financial gain.

✘ They are not paying attention to what they’re putting out there, making sure it is a true reflection of who they are and who they want to be known as. Surface-level marketing yields surface-level (and short-term) results.

Which means, there is still a golden opportunity for you to jump in, clean up the mess, and become the master of your marketing using a step-by-step process so you don’t get stuck.

How would the feelings of confidence and clarity influence how you market your business?

CREATE CONFIDENCE NOW

Are you ready to Understand Your Brand and tell a more powerful story about your business?

Enroll today and on May 15, ’21 you'll have full access to updated course content which includes:

 

UNDERSTAND YOUR BRAND DIGITAL COURSE: $997 VALUE

  • 5 Training Modules, from harnessing the power of your uniqueness to mastering your messaging
  • 7 Video trainings
  • More than 30 pages of fillable PDF worksheets containing 50+ questions to help you hone in on your uniqueness
  • 4 swipeable messaging formulas

BONUS: Pre-Designed Brand Guide Template ($297 Value)

Included in your purchase will be a pre-designed Brand Guidelines Template, built in PowerPoint, that will help you tell and sell your story.

This professionally designed, easy-to-edit template will allow you to compile your answers from the worksheets and have a custom guidebook that is designed for your business. This document will become your “brand bible”, used to make sure everyone who touches your brand will be on the same page… literally.

Formatted in PowerPoint, it is to easily drag and drop your content, logo, and marketing messages.

 

When you enroll today, you’ll get instant access to everything I created for you...

A done-with-you digital course that helps you define your niche, identify your brand voice, understand your ideal audience, integrate emotions throughout your messaging, and ultimately master your marketing.

PLUS BONUS

$397.00

ENROLL NOW

"I really loved your course and found the prompts to be super beneficial not only for someone like me exploring a new avenue of their career but really for life goal setting. It was such a great deep dive into who I am, how I want to be perceived, how to articulate where my heart is, and what my work's potential is for others. I think it is a universally beneficial program—your skills, heart and experience transcend many fields and stages of life."

Hailee Tavoian
Marketing Strategist • haileetavoian.com

 


Align your true passion and purpose with crystal-clear messaging.
To bring your timeless brand to your ideal audience with ease.
All while outshining your competition.

IN ONE SIMPLE PROCESS.


 

I’ve taken everything I’ve learned from spending tens of thousands of hours over the last 15+ years of working with entrepreneurs, and channeled it into a comprehensive, step-by-step program that clarifies an authentic, intentional brand inspired by your passion. Understand Your Brand Digital Course is the first of its kind that…

Helps you uncover your Why: Knowing the passion behind your purpose will be your true North when you get stuck. There’s not a business (or marketing) decision that can’t be simplified when you’re reminded why you started your business in the first place.

Defines your Marketplace Niche: Determined by either your why or ideal audience, knowing where you stand in the marketplace will help you position your messaging in a way that leaves you without competition.

Intimately introduces your Ideal Audience: There are people out there needing, praying, and hoping for your product or service. We’ll get to know who they are, what fuels their desires, and why it’s important to speak their language.

Engages Emotions: How your audience feels is the best way to connect with your ideal audience on a deeper level, building that trust and oh-so-sought-after brand loyalty.

Masters your Marketing: After identifying and defining the key ingredients, this final recipe brings your “better brand” to the table—time and time again.

The end result: A clear and steady foundation from which to build your own brand that has no competition, ready to be profited from for the rest of your entrepreneurial life.

 

 

 

So, if you’re ready to finally start marketing with ease and attracting ideal buyers while saving time and advertising costs, here’s how we’ll get you there.

 

You will uncover your greatest differentiation factor, and how to use it to connect with your best clientele.

You will be introduced to your ideal clientele—you’ll get to know them as well as you know your best friend.

You will identify and define your business’ personality, allowing you to harness the power of human connection.

You will become a master of your messaging, always knowing what to say and when—no longer wondering if you’re being understood.

You will receive five worksheets designed to walk you step-by-step through the same process I’ve used for dozens of clients to design authentic brands.

 

 

I’m your instructor, Maria Traino

In my experience, I know one ultimate fact to be true: your business is a reflection of you.

So, who am I? I grew up the daughter of third-generation Italian restaurant owners who instilled two lifelong values in me: family + service. My two sisters and I learned from an early age that there was much more to our family’s restaurant than what was on the menu. Our restaurant served camaraderie, friendships, stories, relaxation, and laughter.

My grandfather always told my father, who always told my sisters and I, “treat everyone who comes in here the same—whether it’s the president or our neighbor.” 

Service has been an everyday part of my life, from working in my family restaurant to creating one-of-a-kind brand identities for business owners thought the Northeast.

In 2012, I took a leap of faith and created Inspired Studio, a boutique brand design and strategic marketing agency located just outside of Scranton, Pennsylvania.

Throughout the years, I’ve worked with hundreds of entrepreneurs, CEOs, Marketing Directors, and craftsman who ooze with passion. I’ve spent tens of thousands of hours listening and pouring my skills into bringing beautiful brands to life.

Let me let you in on a secret… when client’s hire a brand designer, they expect them to have all of the answersThe truth is my job is to give them the building blocks to tell the story that already exists within them.

People inspire me, they always have. Their dreams, their stories, their passions, their motivation, the way they act on their ideas, and the difference they make in the world. Their unrelenting ability to always find their center, their true north, and keep trudging on, no matter the challenges—not just in business, but in life. Every single person possesses this drive, somewhere deep inside, whether they know it or not.

…and I know you have it deep within yourself, too!

I’m grateful every day to be able to do what I love, to collaborate with visionaries to create something authentic, intentional, and inspired.

Let’s create an inspired brand, together, shall we?

Inspired Studio’s Portfolio Includes These Custom Brands

I'M READY TO CREATE COHESION!

I believe that knowing yourself has EVERYTHING to do with creating a strong brand

As an entrepreneur, you started your business for a reason.

A reason over-and-above wanting to make money, perhaps a reason that allows you to have the lifestyle you want, on your own terms, in your own way, without answering to a boss. The fuel that powers your business every day is the very thing you are most passionate about that. Without that fire inside of you, you’d be quite content going to work for someone else every day, leaving ideas at the door when you get home, loathing Monday mornings.

Your business is undoubtedly a reflection of you, therefore YOU are the best person to build the foundation of your brand.

 

The future of your business is worth it.

Allow yourself to take the time to dive deep and identify and define the brand at your core, at your business’ core.

You’ll achieve more peace of mind when marketing

You’ll feel more confident with your selling process

And generate more income and impact as your business scales to true profitability

 

You are the perfect person to bring your brand to life.

Only you have the capability to write your own business’ brand story. An effort that will never go in vain, as it will help you:

Make quicker business decisions

Narrow down advertising mediums to the most effective for your audience

Clarify your messaging to your most ideal customer

And empower your employees to become excited messengers

ENROLL NOW

Still on the fence?  

Making a commitment of time (and dollars) should take some thought. But I truly believe you’re worth the investment.

If you try the course, do the work, and still aren’t completely satisfied with what you’ve learned, send us an email showing us that you tried, and we’ll gladly issue a refund.

100% Happiness Guaranteed

"Going into this, I really wasn’t sure what to expect. I just thought I'd answer a few questions about my business and think of what I wanted my logo to look like. But that wasn’t it at all, it was much more. Right from the beginning the workbooks were great, it really made me stop and think about what I wanted my business to be, the actual brand for my shop moving forward!"

Joe Miller
Handcrafted Custom Woodworking

I believe in your success.

I'm a creative, remember? Understand Your Brand is not the only thing I have for you.

I built Inspired Studio from the ground up, we're a boutique design and marketing agency that collaborates with entrepreneurs to design and develop strong brands for their beloved businesses. 

If you think your brand's foundation is as strong as it's going to get, and you need the look to back it up, book a free consultation call with me. 

Click the link below and get on my calendar!

Frequently Asked Questions

While it ABSOLUTELY will spark some inspiration, this course has nothing to do with design. This course was created to teach you everything you need to communicate about your business BEFORE you create a logo, BEFORE you choose colors and typography, BEFORE you write the copy.

What you will achieve is the foundational elements for EVERYTHING else to be built upon.

What I can say is this: You'll be able to use your final brand bible as a tool to negotiate a great logo design rate, copy writing rate, etc—because you'll be equip with THE tool that will allow them to "get" you.

Another thing I can say with certainty: With this course you get access to me inside the exclusive FaceBook group. Not a team, not a VA, me! So if a question comes up about design, how could I NOT respond?!

Hell yes!

When I originally wrote and recorded this course I had service-based, passion-driven solopreneurs in mind. But now that I’m entering into an MLM business myself, and learning more about the infrastructure, I now see how valuable this course will be. And here’s why:

1️⃣ You’re selling the same product and service as everyone else, right? In the same way the company tells everyone to, with the same systems and strategies and proven methods. That kind of makes it hard to find your place, right? You’re building a team, but often times your audience knows more than one person selling what you’re selling. You need to stand out. You need to find your tribe. You can’t do that if you don’t truly know who you are! And why you’re doing what you're doing. And your truest purpose on this plant. “To thine own self be true!” I’m here to remind you that there’s only one you. In all of history there wasn’t another you, and there never will be again. There’s great power in knowing that. In believing that. In lesson one, we dive deep into what makes you you, and why your business is your business.

2️⃣ You’re building a business that is based on building relationships. And with any relationships, you need to know who you’re having a relationship with! In lesson three we take a deep dive into who your ideal audience is, your tribe, your people. The ones who you just “get” and they get you, too. We learn about your ideal audience’s demographics and psychographics, so that finding them and making that connection becomes a breeze. “If you’re talking to everyone you’re talking to no one.” Your unique audience will be based on your why, based on your niche.

3️⃣ If you’re new to MLM or new to being an entrepreneur, selling feels so gross and uncomfortable, and you just keep telling yourself it’s a necessary evil that you HAVE to do to succeed. (The last part is true, by the way!) But “selling” is not a dirty word. You've actually been selling your whole life! When you want fish for dinner, you sell the idea to your counterpart. When you want your kids to clean their room, you know exactly what to say and how. I have the solution to selling feeling gross. Remember these two C words: Confidence and Conversation. I teach you how to have confidence in yourself so that all you have to do is have a conversation with someone. Throughout the course you will understand your why, your mission, your purpose, and who you’re speaking to. So when you understand both parties within the conversation the fear disappears. Because now you’re just speaking to a friend because you know deep down you truly want to impact their life and truly believe you can.

There is only one you. This course will help you amplify the very things that make you you and help you confidently communicate that while building relationships with your perfect tribe.

If all of this sounds like it could help your mlm business, or you have any questions! Let me know!!

Been there! 

Trust me, no one knows how hard it is to write, design, create for your own business than me! It IS hard! It feels impossible to be biased. But, what I can tell you is, I’ve used the same process I use on my clients for myself. And I found that I knew way more than I gave myself credit for.

Did I mention lifetime access?

You can access the course in your own time and tackle the worksheets at your own pace. As a self-study workshop, this is completely in your control. And! It is step-by-step and simplified enough to power through over a weekend if you wanted to binge watch. And if you have a team, feel free to include them!

How much are you spending on a TV subscription?

I don’t know about you, but I pay way too much. I also get sucked into giving it too much of my time. Why not invest a little money and time into something that you’ll actually see a return on? You’ll make more money, AND more impact. And get to know yourself a little more in the process.

I believe in you.

And I believe in the gifts you were given. I believe you have them for a purpose. And if you’ve made it this far, my hunch is that you believe this, too. There are people out there who need what you have, but if they don’t know about you you’re doing them a disservice.

I’ve got you covered, including specific questions, prompts, lists to circle, and fill-in-the-blanks.

 

 

 

 

 

 

 

Let’s build you a better brand, shall we?

Enroll today and on May 15th you'll receive full and lifetime access to:

BUILD A BETTER BRAND DIGITAL COURSE: $997 VALUE

  • 5 Training Modules, from harnessing the power of your uniqueness to mastering your messaging
  • 7 Video trainings
  • More than 30 pages of fillable PDF worksheets
  • 4 swipeable messaging formulas

BONUS: Pre-designed Brand Guide PowerPoint Template (Value: $297)

  • Your Brand Guide becomes your “brand bible” used to make sure everyone who touches your brand will be on the same page… literally.
  • Gorgeously designed, easy to edit, PPT template to use to compile your answers from the worksheets.

I can’t wait to see you inside the course!

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